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GM renunta definitiv la numele Daewoo
vezi galerie imaginiDirectorii GM au decis ca, incepand cu al doilea sfert al acestui an, marca Daewoo nu va mai exista. Astfel, numele marcii va deveni Chevrolet si pe ultima piata pe care se mai vindeau automobile Daewoo, Coreea de Sud.
Pe respectiva piata, modelele Daewoo vor fi vandute sub numele Chevrolet, cum s-a întamplat si pe piata din Europa în urma cu cativa ani. Pentru a face tranzitia mai usoara, GM va lansa opt modele noi în Coreea de Sud, printre care sunt incluse Camaro, Orlando si Aveo.
În plus, cei de la GM promit sa lanseze în Coreea de Sud un sedan de clasa medie si un nou SUV. La fel ca pe celelalte piete, telul celor de la Chevrolet va fi sa-si creasca cota de piata, sa îmbunatateasca relatia cu clientii, sa mareasca profiturile si vanzarile.
În 2010, cei de la GM au vandut 4.25 milioane de unitati Chevrolet la nivel global. Potrivit concernului american, un Chevrolet a fost vandut undeva în lume la fiecare 7.4 secunde. Chevrolet îsi aniverseaza centenarul în acest an, marca fiind fondata în 1911 si numele sau fiind preluat de la pilotul de origine elvetiana Louis Chevrolet.
Sursa: Automarket
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